- Tracking Visitors
Website Integrity Seal
If customers do not feel that doing business with a company is safe, the business can miss out on a substantial amount of revenue. TNS Research has reported that 70% of online shoppers had abandoned a purchase because of security concerns. Every time there is a newspaper report of stolen personal data, consumers become more wary of shopping online or accessing their financial or related information online. Businesses that enhance their security — and make that enhancement visible to consumers — gain a competitive advantage over those that do not.
To earn trust and maximize online revenue, businesses need to not only protect customer data, but also make it clear to customers that their transactions are secure. TNS Research found that 9 out of 10 consumers who abandoned an online purchase would have completed the transaction if a recognized trust mark had been present on the site.
The Website Integrity Seal is available as an option for internet911 customers to put on their websites to provide comfort to visitors that there are measures being taken by the owner to protect the site and also their online presence. Authenticity is determined by noting that the seal is green, that the time is current (Eastern) and further authentication is achieved by reviewing mouse-over data on the seal. A red seal indicates that the site on which the seal is found is illegitimate.
The internet911 team is automatically alerted when a seal incident which could signal fraudulent activity has been identified. We will contact you immediately to provide details on the situation and determine with you if any further action should be undertaken. Your Weekly Report Summary will track such incidents.
The website integrity seal also has a tracking capability that will let you know which country and even which city your online traffic is coming from. This tool will allow you to better understand and track the activity of your website visitors.
Early Warning Signal
This potentially is another early warning signal if the source of the traffic is suspect and can also provide valuable information for lead creation.
Using the traffic logs in your secure portal you can provide your sales staff access to real-time customer intelligence. Now your sales staff can proactively pursue companies that have visited your website. Additional information on your visitors, if available, can be viewed on the Hoovers database with a direct link from your traffic log.