Social Media Monitoring

Social media is growing rapidly, making it a critical factor in Internet reputation management. Technorati estimates that 75,000 blogs are created daily, with 1.2 million new posts that often include consumer opinions on your products and services. Monitoring, analyzing and responding to what consumers are saying on social media sites are no longer just activities for big-name companies.

 

With consumers sharing their experiences through Twitter, Facebook, YouTube and other outlets at "the speed of thought," as Gartner Inc. analyst Toby Bell puts it; "this is quickly becoming an essential piece of any company's risk management and customer engagement strategy".

 

If you aren’t currently monitoring social media or are limited by free tools without comprehensive analysis capabilities, it is critical to choose a solution that can help you keep track of any new comments of concern to you. Tools like Google’s Blog Search, Alerts, and Trends enable marketers to monitor their brands ad hoc and for free. However, the time required to use these tools is prohibitive, they do not provide comprehensive coverage of data sources and managing the data provided is onerous. With internet911, you will be alerted to any new references to you on third party sites and in discussions and will be able to sort and search for references over time, to help you with your decision-making requirements.

 

What are Social Media abuses?
Social media abuses include malicious information found in blogs, forums and social networking sites such as Facebook, Twitter and Youtube stemming from; defamatory discussion, erroneous rumors, inappropriate language, inaccurate information, along with identity theft and other fraudulent schemes. Often, these involve the inappropriate use of Intellectual Property.

 

Why monitor social media?
Social media is growing rapidly, making it a critical factor in Internet Reputation Management. Technorati estimates that 75,000 blogs are created daily, with 1.2 million new posts that often include consumer opinions on your products and services. With consumers sharing their experiences through Twitter, Facebook, YouTube and other outlets at "the speed of thought," as Gartner Inc. analyst Toby Bell puts it, this is quickly becoming an essential piece of any company's risk management and customer engagement strategy.

 

How does social media monitoring work?
Internet911 scans blogs, forums and social networking sites and provides alerts you will be alerted to any new references to you on third party sites and in discussions, allowing you to sort and search for references over time and helping you with your decision-making requirements.

 

What can I do about social media abuses?
Your internet911 consultant can help you determine which actions are possible, using protocols established by social media sites and their experience in dealing with the variety of issues encountered.