Internet Reputation Management Guidelines

 

Internet Reputation Management Guidelines are comprehensive policies and procedures that are critical in helping to prevent and in preparing to respond quickly and effectively to issues encountered online.  These include a workbook section that you can customize for your organization and templates for policies such as those to govern the use of social media by employees. 

 

Internet Reputation Management Guidelines (download sample here) include:

 

1. Background on Internet Reputation Management
2. Reputation Management Roadmap
3. Prevention

         Establishing an Internet Reputation Management Council
         Developing policies and procedures
         Training and communicating with staff
         Measuring progress against objectives

4. Monitoring
         Understanding the “Internet ecosystem” and critical areas to monitor
5. Analysis
         Data sorting, analysis and prioritization of threats
         Organizational coordination through the BrandProtect secure portal
6. Mitigation
         Defining processes to address different threats
         Mitigation services available
         Review and remediation of mitigation processes

 

Internet911 customers will also receive their own workbook including:

 

1. Sample questions for prevention stage
2. Internet Reputation Management Council formation guidance
3. Mitigation Processes – the BrandProtect I5 Process
4. Rules of Engagement – decision tree for response to different threats
5. Guidelines and best practices for Social Media Participation
6. Sample Policy Statements
         Social Media Participation Policy
         Internet Incident Response Policy
         Software, Internet Use and Email Policy
         Policy Acknowledgement Form
7. Social Media Incident Response Processes: Twitter, LinkedIn, Facebook, MySpace, YouTube
8. Social Media Tools
         Sites of interest for the monitoring, measurement and management of social media